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iPhone OS notes

Apple news flooded the Internet during Easter. After having watched the iPhone OS 4 keynote I have a few remarks and questions. Feel free to comment if you have anything to clear up for me.

iAd

Jobs sells the penalty of clicking ads since that closes the app and launches Safari. But since he just introduced multitasking, this penalty is greatly reduced or non-existent. After all, if the user doesn't know how to return to the app after clicking an ad there is something really wrong with the multitasking user interface.

Push services

Things that make you go hmm: apparently Apple has a direct link to each iPhone via push services. I never used this API but I can't but wonder how does this thing really work (expecially via 3G-only).

Also, I assume that notifications aren't encrypted. That should be another data-mining opportunity for  Apple for iAd.

Wireless sync ?

iBooks bookmarks sync wirelessly. What does that mean ? Is there some Apple server that gets this data no matter what ?

That's about it. I won't comment on the new programming language restriction they apparently introduced since it's been said enough already.

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